This is the driving force to create, not for reward but for its own sake. For the enjoyment, satisfaction, challenge. Research has consistently shown that work evaluation, supervision, competition for prizes, and restricted choices in how to perform an activity—all these undermine intrinsic motivation and inhibit creativity in workers. Research on children has also supported these results. A June 25, 1994 summary article in Science News magazine (which summarizes papers and publications in various science fields) reported that, in studies with children, creativity in artwork and written stories drops significantly for children who receive or expect to receive prizes or other rewards.
from http://tarakharper.com/k_creatv.htm via Willard McCarty
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