Friday, July 12, 2013

Social Media as Academic Economy

A video of my presention at the Social Media Knowledge Exchange conference, Center for Research in the Social Sciences and Humanities (CRASSH) at the University of Cambridge 3 July 2013.

Social media, or shared user generated content that is most often found on the Internet within large communities centered on a publishing platform, represents a part of an economy, or a system with values and rewards based on exchange. By engaging with their work via social media academics participate in a knowledge economy, at the center of which is a projected or extended self. By developing expertise in the use of social media value can be created in the knowledge economy related to strength of network, profile and branding, prestige, access to knowledge, dissemination and authority or expertise.

In this presentation I attempt to:

1. Construct a rational for using social media as an academic
2. Explore some of the principles for using social media
3. Suggest approaches to research on social media as objects of study or tools.

The companion site for this presentation is Transmedial Reality: A Toolkit for Working with Social Media for Researchers at

The slides from the presentation:

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