The Tomorrow Story

If you can read Swedish and are interested in what youth between the ages of 15-24 are doing with mobile media, you should read the new report Unga Mobile Vanor (Young Mobile Friends) (PDF). The big news is that two of three youths have abandoned ipod type technology in favor of mobile phone platforms with multimedia. With these tools media is obtained by 'blutoothing', sharing files over mobile networks. This makes the efforts by the Swedish government to allow authorities and publishers access to IP addresses of file sharers all the more meaningless. There will be no IP addresses in the future, just offshore phone carriers and mobile networks. Of course this is where the FRA law comes in maybe.

Tomorrow Story is a Stockholm based media research company. They have a cool report on branding as well.